"The science of today is the technology of tomorrow."

                                                                  --Edward Teller

Did you know there are...

Why This Science & Research?

"Each time we make decisions there are psychological associations that lead us to make them. Both rational and emotional frameworks are employed when we make choices. But unlike the physical presence and behaviors of others serving as cues for our own behavior, in digital environment decision making often involves cues from algorithms. This, however, doesn’t make interactions in digital environments any less of a “real” experience than physical ones.



Scientific improvement is continually making digital technology more personal, powerful, and accurate. This rapid advancement will not only create more opportunities for digital tools to assist us, but it may also employ more powerful psychological tactics to influence our decision making. " (Duran, 2018)