Science. Science. Science. Science isn't a mere opinion or a set of beliefs. Science is based on logic and observation. Communicating science, however, hasn't always been easy. I enjoy being able to properly communicate scientific findings so that they are:
easier to understand.
"Each time we make decisions there are psychological associations that lead us to make them. Both rational and emotional frameworks are employed when we make choices. But unlike the physical presence and behaviors of others serving as cues for our own behavior, in the digital environment decision making often involves cues from algorithms and visual elements. This, however, doesn’t make interactions in digital environments any less of a 'real' experience than physical ones.
Science is continually making digital technology more personal, powerful, and accurate. This rapid advancement will not only create more opportunities for digital tools to assist us, but it may also employ more powerful psychological tactics to influence our decision making. "
Juan-Carlos Duran, PhD